There’s no verified public figure for what the Liberty Mutual clown makes per episode, and the exact pay isn’t publicly disclosed. The closest public data I found is on general clown or commercial-actor pay, which suggests the amount could vary a lot based on the contract, usage rights, and whether it’s a one- off commercial or an ongoing campaign.

What the public data suggests

  • General clown pay is reported around $44,432 to $66,472 per year in the U.S., though that is for clown work broadly, not a specific ad character.
  • Rodeo clown/event pay is sometimes quoted at about $100 to $500 per event, but that’s a very different job from a national commercial mascot.
  • Liberty Mutual’s ad campaign is active across many spots, but the public page I found does not list actor compensation.

Best read on it

For a recurring ad character like that, the real number is usually set by a private commercial acting deal, not a standard “per episode” rate. So any exact figure online is mostly speculation unless it comes from the performer or the company itself.

Public estimate range

If you just want a rough public-facing estimate, the safest answer is:

  • Low end: a few hundred dollars per shoot or usage day, if it were treated like a small local commercial gig.
  • Broader professional range: tens of thousands per year if the role is handled like ongoing clown or ad talent work.

The short version: nobody outside the deal knows the exact amount.