Apple currently prices its Apple TV+ streaming subscription at about 12.99 USD per month in the US, with an annual option around 99.99 USD where available.

Quick Scoop on “How much is Apple TV?”

When people ask “how much is Apple TV” , they usually mean one of two things:

  1. the Apple TV+ streaming service, or
  2. the physical Apple TV 4K box you plug into your TV.

1. Apple TV+ streaming price

  • Standard monthly plan (US): about 12.99 USD per month after the latest 2025 price hike.
  • Yearly plan (US): around 99.99 USD per year, which works out cheaper if you stay long‑term.
  • Other regions: roughly ÂŁ9.99 in the UK and AU$15.99 in Australia per month, with local annual prices too.
  • One plan only: ad‑free, 4K, HDR, Spatial Audio, and sharing with up to six people via Family Sharing.

Some mobile and internet providers used to bundle Apple TV+ “on us”, but many of those promos have shifted to small monthly co‑pays (for example, 3 USD per month with some T‑Mobile offers starting 2026), or moved customers up to the full 12.99 USD streaming rate.

2. Apple TV 4K device price (the box)

If you meant the actual Apple TV 4K hardware, not the subscription:

  • Current 2022 Apple TV 4K base model (64 GB, Wi‑Fi): typically around 129 USD retail.
  • Higher‑end 128 GB model with Ethernet: around 149 USD.

Retailers often run limited‑time deals, so street prices can dip below those official numbers.

3. Recent trend and “is it worth it?”

Streaming prices in general have climbed since 2023, and Apple’s roughly 30% bump from 9.99 to 12.99 USD in 2025 fits that trend. The trade‑off is a smaller but heavily curated catalog (hits like Ted Lasso and Severance) and a completely ad‑free, single‑tier experience.

From forum and deal‑hunter chatter, the vibe is: “more expensive than launch, but still decent value if you actually watch the originals; if not, cancel and rotate with other services.”

4. Quick FAQ style recap

  1. How much is Apple TV+ per month?
    • About 12.99 USD in the US (similar equivalents in other regions).
  1. How much is Apple TV+ per year?
    • Around 99.99 USD in the US, with region‑specific annual rates elsewhere.
  1. How much is the Apple TV 4K box?
    • Roughly 129–149 USD depending on storage and Ethernet.
  1. Any cheap ways to get it?
    • Watch for device bundles, telecom promos, and free‑trial offers, but read the fine print for when the price jumps to the full monthly rate.

Information gathered from public forums or data available on the internet and portrayed here.