Plan B (the emergency contraceptive pill) typically costs around 40–50 USD for the brand-name version in many U.S. pharmacies, while generic versions can be much cheaper, often starting around 10–20 USD depending on where you buy them and whether you use discounts or coupons.

Typical price range

  • Brand-name Plan B One-Step is usually about 40–50 USD per pill at major retailers and pharmacies.
  • Generic “levonorgestrel 1.5 mg” pills (same active ingredient) can cost roughly 11–25 USD in some stores or online services.
  • Some online telehealth platforms list generic emergency contraception around 15–20 USD per pill out-of-pocket.

Example prices from big retailers

These are typical online-listed prices for Plan B One-Step in the U.S. (they can change and vary by location, sales, or insurance):

Retailer Approx. price (USD)
Amazon About 39
Walmart About 37
CVS / Walgreens / Target / Rite Aid Often around 47–50

Why the price can differ

  • Brand vs generic: Brand-name Plan B tends to sit in the 40–50 USD range, while generics can drop closer to the low teens at some pharmacies or online.
  • Where you buy it:
    • Big chain pharmacies and supermarkets often cluster around similar prices.
    • Online services may offer lower prices but add shipping, which raises the final cost.
  • Insurance / benefits:
    • Many health insurance plans will cover emergency contraception, which can lower your out‑of‑pocket cost substantially.
* Some telehealth providers report Plan B being “free with most insurance” and 25–40+ USD cash price if you pay yourself.

Ways to pay less

  • Check the generic version (look for “levonorgestrel 1.5 mg” rather than the Plan B brand name).
  • Look for store-brand emergency contraception at pharmacies; these often sit in the lower part of the price range compared to the name brand on the same shelf.
  • Use discount programs or coupons (e.g., popular prescription discount websites) which sometimes apply to emergency contraception and can cut the price meaningfully.
  • Some clinics and health centers may provide emergency contraception at low cost or sometimes free, depending on eligibility and local programs.

Quick recap

  • Expect roughly 40–50 USD for brand-name Plan B in many U.S. stores.
  • Generics can be as low as about 11–20 USD in some locations or online.
  • Insurance, discount programs, and certain clinics can reduce or even eliminate what you pay out of pocket.

Information gathered from public forums or data available on the internet and portrayed here.