You can usually charge for a TikTok post using a mix of: your follower count, your average views/engagement, and how much work and usage rights the brand wants from you.

Quick Scoop

For most creators, a simple starting range per sponsored TikTok is:

  • Nano (1k–10k followers): about 100–500 USD per post as a low baseline, and up to 500–2,000 USD when brands pay closer to current industry averages.
  • Micro (10k–100k followers): roughly 200–1,000 USD as a bare minimum, often 500–8,000 USD depending on views and niche.
  • Mid-tier (100k–500k followers): usually in the 1,000–8,000+ USD range per post, sometimes up to 20,000 USD for strong engagement or high-budget brands.
  • Macro (500k–1M): common ranges run from a few thousand up to 20,000–45,000 USD when working with bigger brands or complex campaigns.
  • Celebrity (1M+): these can go 20,000–200,000+ USD depending on fame and campaign scope.

These are broad ranges from recent industry reports and pricing guides; real deals often land toward the lower end for new creators and higher end for proven performers.

Fast way to pick your rate

A practical “quick math” method many creators use:

  1. Take 1–5% of your follower count as a base rate in USD (for example, 50–250 USD if you have 5,000 followers).
  1. Move up if:
    • Your average views are high for your size.
    • Your engagement rate is above the typical 5–6% TikTok average.
  1. Add extra for:
    • Tight deadlines.
    • Complex concepts, heavy editing, props, or multiple versions of the video.
  1. Add separate fees for usage rights (if the brand wants to boost the video as an ad or reuse it across platforms) and for extra deliverables.

If you tell what your follower count, average views, and typical content effort look like, a more precise target range can be suggested within these benchmarks.