The viral Starbucks “Bearista” bear cup retailed for about $29.95–$30 in U.S. stores before it sold out and started flipping for way more on resale sites.

What the cup actually cost

  • Starbucks priced the limited-edition Bearista glass cold cup at $29.95 as part of its holiday merchandise drop.
  • Some coverage and headlines round that to “a $30 Bearista cup” , but they are referring to the same item.

Resale and hype prices

  • After launch, the cup sold out fast and started appearing on resale platforms for hundreds of dollars , sometimes around $300–$1,000 in listings.
  • At least one viral social post claimed a rare version “sold” for $50,000 , though commenters questioned whether it was actually paid for and treated it more like a hype screenshot than a verified sale.

Newer drops and similar cups

  • A teddy bear–shaped Starbucks cold cup (also called Bearista) on a 2026 winter collection has been listed with a suggested retail price of $14.95 for a smaller 12 oz version, alongside other winter mugs at the same price point.
  • Non‑Starbucks “Bearista-style” cups and dupes have popped up at big-box stores for around $20 , marketed as lookalikes without the Starbucks logo.

Quick recap

  • Original viral Bearista glass cold cup: about $29.95–$30 retail.
  • Resale market: commonly $300+ , some listings up to around $1,000 , and unverified claims of extreme sales like $50,000.
  • Newer/smaller bear cups: around $14.95 retail for certain 12 oz versions.