Quick Scoop

On Xiaohongshu (also known as RedNote or “Little Red Book”), you can typically change your display name (nickname) once every 7 days. Some user reports and tutorials suggest a 14-day cooldown in certain cases, but the most commonly cited limit is 7 days.

What the Rules Say (Based on User Reports & Guides)

Display Name (Nickname) Change Frequency

  • Standard rule: Once every 7 days.
  • Some sources say: Once every 14 days , possibly depending on account type, region, or app version.
  • Profile edits overall: You may be limited to 3 profile changes within a 7-day window , which can include name, bio, and avatar.

Unique ID / Account Handle

  • Your unique Xiaohongshu ID (the permanent account identifier) can usually be changed only once , and sometimes not at all after initial setup.

How to Change Your Name on Xiaohongshu

  1. Open the Xiaohongshu app and go to your Profile (bottom-right “Me” tab).
  2. Tap Edit Profile.
  3. Tap on your current Name/Nickname field.
  4. Enter your new name (typically 2–24 characters allowed).
  1. Tap Save/Confirm.
  2. If you hit a cooldown message, you’ll need to wait until the restriction lifts (usually 7 days from your last change).

⚠️ Note: You must have a verified phone number linked to your account before you can edit profile details like your name or avatar.

Why the Limits Exist

Xiaohongshu imposes these restrictions to:

  • Prevent impersonation or frequent identity shifts.
  • Reduce spammy behavior or abuse of the platform.
  • Maintain community trust and consistent user branding.

Common Issues & Fixes

  • “You can only change it once every 7 days” even after 10 days?
    → Try restarting the app , clearing cache, or ensuring your phone number is properly verified.
  • Can’t edit profile at all?
    → Make sure your phone number is linked under Settings → Account Security.
  • Changed name but it didn’t update?
    → Give it a few minutes; sometimes changes take time to propagate across servers.

TL;DR

  • Name change limit: Usually once every 7 days (sometimes reported as 14).
  • Profile edits: Up to 3 times per 7 days total (name, bio, avatar combined).
  • Unique ID: Typically one-time change only.
  • Must-have: A verified phone number linked to your account.

If you’re planning a rebrand or just want a fresh start, pick your new name wisely—you won’t be able to tweak it again for at least a week.

Information gathered from public forums or data available on the internet and portrayed here.