Jacob & Co is a high‑end luxury jewelry and watch brand founded by designer Jacob Arabo, best known for ultra‑complicated statement timepieces and bold diamond pieces often worn by celebrities and athletes.

What is Jacob & Co?

  • Jacob & Co is an American privately held jewelry and wristwatch retailer focused on luxury goods.
  • The brand is known for inventive, highly complicated watches and extravagant jewelry using rare stones and unconventional designs.

Origins and founder

  • Jacob & Co was founded in 1986 in New York by diamond designer Jacob Arabo after he moved from making mass‑produced pieces to his own bold designs.
  • Arabo first ran a small booth in New York’s Diamond District before launching Jacob & Co, which quickly caught the attention of high‑profile clients and entertainers.

Watches and jewelry highlights

  • The brand produces avant‑garde “high complication” watches, including models with vertical tourbillons, long power reserves, and elaborate artistic themes.
  • Jacob & Co’s jewelry line centers on large diamonds, vivid gemstones, and red‑carpet pieces, positioned firmly in the ultra‑luxury segment.

Digital, crypto, and collabs

  • Jacob & Co has leaned into trends such as NFTs and cryptocurrency, becoming one of the first luxury watch and jewelry houses to sell an NFT watch and to accept crypto payments.
  • The brand has produced collaborative or themed timepieces with partners like Bugatti, Virgil Abloh, Universal, Warner Bros, Supreme, Khabib Nurmagomedov, and others, tying watches to pop culture and motorsport.

Quick forum‑style scoop & trending angle

  • In recent years Jacob & Co pieces often circulate in online forums and social media as examples of extreme, “over‑the‑top” luxury design and pricing, sparking debate about taste versus flex.
  • The brand’s strategy of celebrity visibility, viral‑friendly designs, and web‑3 experiments (NFTs, crypto) keeps it in “trending topic” territory whenever a new spectacle watch or collab drops.

TL;DR: Jacob & Co is a New York–based luxury watch and jewelry brand (founded 1986 by Jacob Arabo) famous for wild, complicated watches, heavyweight diamonds, and headline‑grabbing collabs and crypto/NFT experiments.

Information gathered from public forums or data available on the internet and portrayed here.