The Majestic Wine campaign appears to target a younger customer group , especially the “streaming generation,” with the brand also aiming at a more youthful audience in its influencer work. One source describes Majestic’s core customer as roughly 35 to 45 , while related newer initiatives are aimed at younger, more female consumers and, in one linked hospitality concept, 25 to 35-year-olds.

Quick Scoop

Majestic Wine’s campaign is not aimed at one single age bracket across all activity. The clearest public signals point to a shift toward younger adults, while the retailer’s established core customer still sits in the mid-30s to mid-40s range.

Age Group

  • Core audience: about 35–45.
  • Younger campaign focus: the “streaming generation,” meaning younger adults who are more digitally driven.
  • Adjacent younger segment in related brand activity: 25–35.

What this means

In practical terms, Majestic seems to be broadening beyond its traditional wine-shop base. The campaign language and newer marketing efforts suggest it is trying to attract younger drinkers without abandoning its existing mainstream customer group.

TL;DR

Majestic Wine’s campaign is mainly pushing toward younger adults , while its broader customer base is still centered around 35–45-year-olds.