Amazon Sponsored Products are paid ads that promote individual product listings on Amazon, and they usually run on a cost-per-click basis, so you pay when someone clicks the ad.

Quick Scoop

These ads can show up in Amazon search results, on product detail pages, in the cart area, and other shopping placements, helping shoppers find products similar to what they are already browsing. When someone clicks, they are taken to the product’s detail page, where they can buy it.

How they work

  • You choose which products to advertise.
  • You can target keywords manually or let Amazon automate targeting.
  • You set bids and budgets to control spend.
  • You are charged mainly when a shopper clicks your ad.

Why sellers use them

  • To increase product visibility.
  • To drive more traffic and sales.
  • To help new or existing products compete in search results.

Simple example

If you sell a stainless-steel water bottle, your Sponsored Product ad might appear when someone searches “water bottle” or looks at related product pages, giving your listing a better chance to be seen and clicked.

Bottom line

Sponsored Products are one of Amazon’s main ad types for pushing individual items in front of shoppers at the moment they are ready to buy.

If you want, I can also explain the difference between Sponsored Products, Sponsored Brands, and Sponsored Display.