They’re usually called title cards , intertitles , or sometimes superimposed text in trailers. If you mean the short text that appears over scenes to announce the movie, cast, or release date, title cards is the most common everyday term.

Common names

  • Title card : a text card used to introduce or emphasize information in the trailer.
  • Intertitle : older film term, especially for inserted text between scenes or in silent-film style presentation.
  • Super / superimposed text : industry term for text placed over the image.
  • Crawl : scrolling text, like the opening text in some sci-fi trailers.

In plain English

If you’re talking about the words like “Coming Soon,” “From the studio that brought you…,” or the movie’s name at the end, title cards is the safest answer.

Tiny example

  • “That trailer uses a lot of title cards.”
  • “The opening text is an intertitle.”

TL;DR: the most common term is title cards.