The three marketing objectives that can be met via targeting on Google Display ads are:

  1. Build awareness
  2. Influence consideration
  3. Drive action

Quick Scoop

When advertisers talk about “what are the three marketing objectives that can be met via targeting on Google Display ads?”, they’re referring to this structured funnel that Google uses in its training and exam-style questions.

  • Build awareness – reach as many relevant people as possible so they know your brand exists.
  • Influence consideration – get people to actively think about you, compare, and engage (clicks, site visits, video views).
  • Drive action – push users to complete a concrete goal like a purchase, sign-up, or lead submission.

A simple way to remember it is: Awareness → Consideration → Action as the classic marketing funnel adapted to Google Display targeting.

How Display Targeting Supports Each Objective

1. Build awareness

Here the goal is maximum visibility among the right broad audience, not immediate sales.

Typical approaches:

  • Broad audience segments (demographics, affinity audiences) to reach people likely to be interested in your category.
  • Topic and contextual targeting to appear on pages related to your industry or themes.
  • Creative focused on brand name, logo, and simple messaging, often optimized toward impressions or viewable impressions.

Example: a new streaming service running display ads on entertainment and movie sites to make people recognize the brand name.

2. Influence consideration

Now you want users who are already somewhat interested to engage , compare, and learn more.

Common tactics:

  • In‑market and custom intent/interest segments that capture people who are actively researching products like yours.
  • More precise contextual targeting (specific topics, curated placements) to appear where people are reading reviews, guides, or comparisons.
  • Creative that highlights features, benefits, testimonials, or offers that encourage clicks and deeper site exploration.

Example: a fitness brand targeting “home gym equipment” in‑market audiences with ads that invite users to “Compare our bundles” or “See customer results.”

3. Drive action

Here the focus is conversions : sales, leads, sign‑ups, or other measurable actions.

Key methods:

  • Remarketing / “your data” segments (site visitors, cart abandoners, email lists) to reach users who already showed intent.
  • Dynamic remarketing for ecommerce so users see the exact products they viewed.
  • Smart/automated bidding strategies that optimize toward conversion goals (leads, purchases) instead of just clicks.

Example: an online toy store retargeting visitors who added items to cart but didn’t buy, with creatives emphasizing “Finish your order” or “Limited-time discount.”

Simple HTML Table (Objectives Snapshot)

html

<table>
  <thead>
    <tr>
      <th>Objective</th>
      <th>Main Goal</th>
      <th>Typical Targeting</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Build awareness</td>
      <td>Maximize relevant reach and visibility [web:5][web:10]</td>
      <td>Broad audiences, topics, contextual placements [web:2][web:9]</td>
    </tr>
    <tr>
      <td>Influence consideration</td>
      <td>Drive engagement and active interest [web:5][web:3]</td>
      <td>In‑market/custom intent, tighter contextual targeting [web:1][web:3]</td>
    </tr>
    <tr>
      <td>Drive action</td>
      <td>Generate conversions (sales, leads, sign‑ups) [web:3][web:10]</td>
      <td>Remarketing, dynamic remarketing, conversion-focused bidding [web:1][web:9]</td>
    </tr>
  </tbody>
</table>

TL;DR

For the exact exam-style question “what are the three marketing objectives that can be met via targeting on Google Display ads?”, select:

  • Build awareness
  • Influence consideration
  • Drive action

Information gathered from public forums or data available on the internet and portrayed here.