NBC in Baton Rouge is carried by WVLA-TV , which is virtual channel 33 over the air.

On Cox cable in the Baton Rouge area, NBC (WVLA) is typically on channel 3 in the basic “Starter” lineup, with HD and higher-tier lineups also mapping it at 1003 or similar, depending on your box and plan. Because channel numbers can vary by provider (Cox, DirecTV, Dish, AT&T, etc.) and by package, the most reliable way is to:

  1. Check your on‑screen guide for “WVLA” or “NBC”.
  2. Use your TV provider’s online channel lineup for your ZIP code in Baton Rouge.

Information gathered from public forums or data available on the internet and portrayed here.