Many major global brands have publicly supported the Black Lives Matter (BLM) movement, often through donations, statements, and internal diversity initiatives.

Key point up front

Support has ranged from one‑time 2020 donations and social media campaigns to longer‑term commitments like funding civil‑rights groups, changing hiring practices, and promoting Black creators and businesses.

Examples of companies that supported BLM

Here are some notable companies that publicly aligned themselves with BLM or related racial‑justice causes (especially after the 2020 protests):

  • Tech & platforms:
    • Microsoft and IBM, which issued statements, supported racial‑justice groups, and expanded internal diversity programs.
* Cisco, which pledged millions of dollars to organizations including Equal Justice Initiative, NAACP Legal Defense Fund, Color of Change and Black Lives Matter, plus a large commitment to support historically Black colleges and universities.

* Reddit, which made a public BLM statement and has been tracked in analyses of corporate BLM responses.
  • E‑commerce & gig platforms:
    • Etsy, which pledged around 1 million dollars to the Equal Justice Initiative and a Black‑led movement fund, and built a dedicated page highlighting Black sellers.
* Shopify, which donated to the NAACP Legal Defense and Educational Fund, Black Health Alliance and Campaign Zero, and added tools to highlight Black‑owned businesses in its shopping app.

* DoorDash, which committed donations to Black Lives Matter and other community nonprofits and rolled out “Black‑owned” tags for restaurants.
  • Consumer brands & media:
    • Ben & Jerry’s, long known for activism, issued a strong pro‑BLM statement and directs foundation grants toward Black‑led grassroots organizations.
* Netflix, which publicly supported Black employees and creators and framed silence as complicity in racial injustice.

* Glossier and Fenty Beauty, which were cited as companies that “got it right” in early, explicit statements and donations tied to BLM and anti‑racism causes.
  • Large global brands endorsing the movement in general :
    • Apple, Amazon, Facebook and Sony are among big brands that have been listed as endorsing Black Lives Matter, pledging funds to fight racism and promising to address discrimination in workplaces.

Because there is no official, exhaustive list, and support can mean many different things (a one‑time donation vs. ongoing reform), it is more accurate to say that hundreds of companies have signaled some level of support for BLM through money, messaging, or policy changes, but the depth and follow‑through of that support varies widely.

Information gathered from public forums or data available on the internet and portrayed here.