Pop-Tarts are made and sold by Kellanova , the snacking company that was formerly part of Kellogg’s.

Quick Scoop

  • Pop-Tarts are an American brand of toaster pastries that have been produced since 1964.
  • The brand was long associated with Kellogg’s, but after a 2023 corporate split, Pop-Tarts became part of Kellanova, which now owns and markets the product.
  • Kellanova focuses on snack brands such as Pop-Tarts, Pringles, Cheez-It, Eggo, and Rice Krispies Treats, with Pop-Tarts remaining one of its most popular products in the U.S. market.

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