Quick Scoop: When Does Big Brother Start?

Big Brother Season 28 premieres on Thursday, July 9, 2026, at 8 p.m. ET on CBS , with a 90-minute kickoff episode. A second 90-minute episode follows that premiere week on Sunday, July 12, 2026.

Premiere Details at a Glance

  • Premiere date: Thursday, July 9, 2026
  • Time: 8:00 p.m. ET (90 minutes)
  • Network: CBS
  • Host: Julie Chen Moonves returns
  • Follow-up episode: Sunday, July 12, 2026 (also 90 minutes)

What’s New This Season?

Season 28 is rolling out with fresh visuals and a new house theme that’s been teased in recent press. While the exact thematic name hasn’t been consistently highlighted across outlets, the production has emphasized updated set design and new twists for houseguests.

Live Feeds and Streaming

  • Live feeds: Typically launch shortly after the premiere week, often within days of the first episode.
  • Where to watch live: Paramount+ carries live feeds and on-demand episodes for subscribers.
  • Broadcast schedule: Expect regular episodes across the week (commonly Wednesday, Thursday, and Sunday), with occasional special episodes or events.

How to Make Sure You Don’t Miss It

  • Set a DVR reminder for Thursday, July 9 at 8 p.m. ET on CBS.
  • Check your local listings in case of sports or news preemptions.
  • Paramount+ is the go-to for live feeds and next-day streaming if you miss the linear broadcast.

TL;DR: Big Brother Season 28 starts Thursday, July 9, 2026 at 8 p.m. ET on CBS , with a 90-minute premiere, followed by another 90-minute episode on Sunday, July 12.

Information gathered from public forums or data available on the internet and portrayed here.