Bad Bunny’s main “America” message around the 2026 Super Bowl was that America is bigger than just the United States and that it’s defined by all the peoples of the continents, especially immigrants and Latin Americans.

What He Actually Said

Right before and during the Super Bowl halftime, his comments and performance centered on unity and a broader idea of “America”:

  • On stage he held up a football with the phrase “Together, we are America” and used it as the closing visual of his show.
  • He displayed flags from countries across North, Central, and South America , highlighting Spanish‑speaking nations and Puerto Rico.
  • He said: “God bless America” , then went on to name multiple countries in the Americas, ending by mentioning the United States , Canada, and “my motherland, Puerto Rico” (in both English and Spanish).
  • A major screen message during the performance read: “The only thing more powerful than hate is love.”

All of this framed “America” as a shared space for all peoples of the Americas, not only U.S. citizens.

How People Took It

His comments and symbolism sparked very different reactions:

  • Supporters saw it as a celebration of Latino identity, immigration, and continental solidarity, especially given ongoing immigration crackdowns and political tension in the U.S.
  • Critics on the right said the show felt “not American enough,” complained it was almost entirely in Spanish, and accused him of being anti‑American or anti‑ICE because of his past criticism of U.S. immigration enforcement.

One conservative outlet argued that he barely emphasized the United States and should have focused more on “American” patriotism in the narrow U.S. sense, while others attacked the Spanish‑only performance as divisive.

Context From Before the Super Bowl

Some of the backlash was primed by what he’d said and done before the game:

  • He had declined to tour the U.S. earlier, citing fear of ICE raids and wider deportation policies under the Trump administration.
  • He’d previously said that the U.S. is “nothing without the immigrants… Mexicans, Dominicans, Puerto Ricans, Colombians, Venezuelans, Cubans,” tying his view of America directly to immigrant labor and culture.
  • In a later “SNL” monologue responding to critics of his Super Bowl role, he joked that people upset about him could “learn Spanish” , which became part of the political chatter around his appearance.

So when he went on stage and used lines like “Together, we are America” while elevating flags and languages from across the hemisphere, many fans heard a positive, inclusive message, while opponents interpreted it as a swipe at a more traditional, U.S‑centric version of “America.”

TL;DR: Before and during the Super Bowl, Bad Bunny didn’t attack America directly; instead, he used the moment to redefine “America” as all the Americas and their immigrants, most clearly through the line “Together, we are America,” his “God bless America” remark followed by a list of American nations, and his earlier statements that the U.S. is “nothing without immigrants.”

Information gathered from public forums or data available on the internet and portrayed here.