He said to respond with kindness instead of anger —basically “kill them with kindness” and avoid escalating the situation. In the example shown, he suggests starting politely, thanking the person for their message, and then calmly clarifying the point rather than replying with hostility.

What he meant

The advice is simple: don’t take the angry message personally, and don’t mirror the anger back. He frames it as a better way to de-escalate and keep the conversation productive.

Example response

He gives an example along the lines of: “Hey, thanks for your response, I really appreciate it. Let me clarify a little more about what we do...”

Why it matters

His point is that angry people often soften once they’re met with patience, especially in written messages where people tend to be bolder than they are face to face.