When the Dino was released, it sat below Ferrari’s bigger V12 cars in price, as the “affordable” Ferrari line. Contemporary-market coverage and later price references show Dinos were positioned cheaper than models like the Daytona, while today’s guide data confirms the Dino’s original role as the lower-priced entry point in Ferrari’s range.

Relative pricing

  • The Dino was meant to be less expensive than Ferrari’s flagship V12 models, especially the Daytona-era cars.
  • Later market comparisons explicitly note the Dino being below the Daytona in value, reflecting that original positioning.
  • Current auction references also show Dinos now trading in the hundreds of thousands, but that is collector-market pricing, not launch-era MSRP.

What that means in plain terms

  • A Dino was not priced like Ferrari’s top-tier grand tourers.
  • It was aimed at a broader sports-car audience, with a more accessible sticker price than the big V12 Ferraris.
  • If you want a precise launch-year dollar comparison, I’d need a year-specific factory price list for the Dino and its contemporaries.

Useful context

The Dino became famous partly because it was Ferrari’s first mid-engine road car and originally carried the “Dino” name rather than full Ferrari badging, which helped explain its lower-market positioning at launch. The gap between launch pricing and today’s collector values is huge, because the market later treated the Dino as a design and driving icon rather than just an entry-level Ferrari.

Quick note

Your question is best answered by comparing the Dino to the Ferrari models sold in the same model year, because Ferrari pricing changed a lot by country and year.