The Rose Bowl Stadium in Pasadena is used for much more than just one football game; today it works as a year‑round multi‑event venue that hosts college football, major soccer matches, huge concerts, festivals, and even flea markets. It is best known for the annual Rose Bowl Game and as the home field of the UCLA Bruins, but it also plays a role in global events like World Cups and the upcoming 2028 Olympics.

Quick Scoop: What do they use the Rose Bowl Stadium for?

Core sports uses

  • The stadium is best known for hosting the annual Rose Bowl Game, one of college football’s most historic bowl games every New Year period.
  • It has been the home stadium of the UCLA Bruins football team since 1982, hosting all of their home college football games.
  • The venue has hosted five Super Bowls, giving it a major place in professional football history in addition to its college legacy.

Soccer, Olympics, and global events

  • The Rose Bowl is a major soccer venue, having hosted the 1994 FIFA World Cup Final and the 1999 FIFA Women’s World Cup Final, as well as multiple CONCACAF and U.S. national team matches.
  • It hosted the Olympic soccer gold‑medal match in 1984 and is slated to be used again during the LA 2028 Olympic Games, making it one of the few stadiums used in three separate Olympics.

Concerts, festivals, and community events

  • Beyond sports, the stadium regularly hosts large‑scale music concerts and festivals featuring major touring artists, using its massive seating capacity and open bowl design.
  • It is also used for community gatherings like July 4th celebrations, high school graduations, and other civic events, reflecting its role as a regional civic landmark.

Markets and recurring local uses

  • One of the most famous recurring events at the site is the Rose Bowl Flea Market, which draws thousands of vendors and visitors on a regular schedule and has become a cultural staple in Pasadena.
  • The surrounding parking and grounds support car shows, specialty events, and other large gatherings, taking advantage of the stadium’s extensive outdoor space.

Today and “latest news” angle

  • In recent planning news, the stadium is being prepared for upgrades and renovations tied to its role in the 2028 Los Angeles Olympics, including improved seating and modern video boards to keep the venue competitive and fan‑friendly.
  • With this mix of historic football traditions, global soccer history, concerts, markets, and upcoming Olympic duties, the Rose Bowl continues to function as a multi‑purpose, constantly active stadium rather than a single‑use relic.

Information gathered from public forums or data available on the internet and portrayed here.