CRM stands for Customer Relationship Management in sales. It refers to the tools and processes sales teams use to track leads, manage customer interactions, and organize the sales pipeline.

Quick scoop

In simple terms, a CRM helps salespeople:

  • Store contact and deal information in one place.
  • Follow up with leads more consistently.
  • Keep track of conversations, tasks, and opportunities.
  • Improve teamwork and visibility across the sales process.

Why it matters

A CRM is useful because it helps sales teams work faster and stay organized. It can also support forecasting, customer segmentation, and better communication between sales, marketing, and support teams.

If you want, I can also explain CRM vs ERP or give a real-world sales CRM example.