In Danish, “LEGO” comes from the phrase “leg godt,” which means “play well.”

The founder, Ole Kirk Christiansen, chose the company name in 1934 by contracting those two Danish words into the short, catchy brand name “LEGO.” Coincidentally, “lego” also matches a Latin verb form that can mean “I put together” or “I assemble,” but the company has said this was discovered later and was not the original inspiration.

So if you’re wondering what does LEGO mean in Danish , the direct answer is: it’s built from “leg godt,” i.e., “play well.”

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