In business, OKR stands for “Objectives and Key Results.”

Quick Scoop: What does OKR mean in business?

  • Objective = the big, ambitious goal you want to achieve (clear, inspiring, time-bound).
  • Key Results = the measurable outcomes that show if you’re achieving that objective (numbers, targets, metrics).

So an OKR might look like:

Objective: Improve customer satisfaction this quarter.
Key Results:

  1. Raise average customer satisfaction score from 7.2 to 8.5.
  2. Reduce average support response time from 12 hours to 4 hours.
  3. Cut customer churn from 5% to 3%.

Companies use OKRs to:

  • Align teams around the same priorities.
  • Turn strategy into concrete, trackable goals.
  • Keep focus on outcomes (impact) rather than just tasks (busywork).

TL;DR: In business, OKR means Objectives and Key Results — a simple framework for setting ambitious goals and tracking them with clear, numeric results.