Trace by Sticker Mule is an AI background remover that takes an image, detects the main subject, and automatically deletes the background so you get a clean, cutā€‘out image ready for printing, web, or design use. Itā€™s designed to make product photos, portraits, and other images look professional without needing Photoshop or advanced editing skills.

What Trace does

  • Instantly removes busy or messy backgrounds from photos, leaving a transparent or solid-color background.
  • Uses AI to accurately detect the foreground, including tricky edges like hair, fur, or fine details.
  • Lets you customize after removal: change background color, add a new background, or incorporate the cut-out into designs for stickers, labels, or other products.
  • Works via simple upload / dragā€‘andā€‘drop, so nonā€‘designers can clean up images quickly for eā€‘commerce, social posts, and print.

In practice, you might upload a product photo taken on your desk, have Trace remove the room and objects behind it, then download a clean PNG you can drop onto a white or branded background for Sticker Mule stickers.

How much Trace costs

  • Trace itself is positioned as a free tool to remove backgrounds from photos.
  • Sticker Muleā€™s own FAQ notes there is no fee to download your Trace design; you just need a free Sticker Mule account to use it.
  • Historically there has been a daily usage cap (users have discussed limits of only a few images per day), which is why some requested an increased daily limit, but not a perā€‘image fee.

So for your question ā€œwhat does Trace do, and how much does it cost? Sticker Muleā€:

  • Functionally: It removes image backgrounds with AI so you can get clean cutā€‘outs for stickers, merch, and designs.
  • Cost: Itā€™s free to use and free to download the processed images, with a login required and a daily usage limit rather than a direct price per image.

Information gathered from public forums or data available on the internet and portrayed here.