XOXO is a common English sign‑off that means “hugs and kisses,” where X stands for a kiss and O stands for a hug.

Quick meaning

  • XOXO = “hugs and kisses” (affectionate, warm sign‑off).
  • X = a kiss; looks like crossed lips or a stylized kiss.
  • O = a hug; the circle suggests arms wrapped around someone.

People usually put it at the end of texts, DMs, emails, or letters to show affection, friendliness, or warmth, not always romantic love.

How people use “xoxo” today

  • Between friends or family: casual affection, like “talk soon, xoxo.”
  • Romantic partners: can feel more intimate or flirty, especially with extra letters like “xoxoxo.”
  • Online/social media: creators and brands use “xoxo” in captions or newsletters to sound friendly and close to their audience.

It doesn’t literally mean “I love you,” but it can sit in that same warm, caring zone depending on who’s sending it and the context.

Information gathered from public forums or data available on the internet and portrayed here.