The TikTok “viral color” effect is usually the Color Selector style filter, which isolates one hue and grays out the rest. People also use similar CapCut template-based color or hair-color effects, but the common TikTok one for a single standout color is the color selector.

What it does

It keeps one color visible while muting everything else, so the video looks instantly more dramatic and eye-catching. That’s why it gets used a lot in hair-color, outfit-color, and “pick a color” trends.

How to find it

You can usually look for it in TikTok effects under terms like “color selector” or open a video already using it and tap the effect link. If the trend is the hair-color version, the effect may route through CapCut’s template flow instead.

Fast answer

If you mean the one people use in viral “color” videos, the answer is most likely Color Selector.