Dean Lamb’s guitar brand appears to have become Ethos Guitars , which he announced in May 2025 as a new guitar company. A later April 2026 video also refers to “Dean Lamb’s guitar brand,” suggesting the project was active and being tested at that point.

What likely happened

  • He moved away from Kiesel in late 2024, which sparked discussion about what his next move would be.
  • By spring 2025, he had publicly launched Ethos Guitars.
  • Public chatter afterward treated it as his new brand rather than a one-off endorsement deal.

The current picture

From the public posts available here, the simplest read is that the “Densa” name is probably a typo or misread of Dean Lamb , and the brand did not disappear so much as rebrand into Ethos Guitars.

What’s still unclear

  • Whether Ethos is fully launched at retail scale or still in an early rollout phase.
  • Whether Dean remains directly involved in design, ownership, or both.
  • How the brand is structured legally and commercially.

The online trail points to a transition from Kiesel to a new company, not a canceled idea.

TL;DR

Dean Lamb’s guitar brand seems to be Ethos Guitars , announced in 2025 after he left Kiesel, and it was still being discussed in 2026.