what happened to espn bet
ESPN Bet has been shut down as a standalone sportsbook app and brand, and its operations have been transitioned and rebranded through new partnerships in the sports betting space.
Quick Scoop: What Happened To ESPN Bet?
- PENN Entertainment and ESPN mutually agreed to end their 10âyear licensing and sportsbook partnership early after ESPN Bet failed to reach the marketâshare goals built into the deal.
- As part of the breakup, PENN decided to rebrand its U.S. online sportsbook from ESPN Bet to theScore Bet , aligning it with the existing theScore brand it already operated in Ontario.
- The ESPN Bet app itself was scheduled to be sunset on December 1, with users and operations transitioning to PENNâs rebranded platform rather than continuing under the ESPN Bet name.
ESPNâs Next Move
- After exiting the PENN deal, ESPN signed a new multiyear agreement with DraftKings, making DraftKings the âOfficial Sportsbook and Odds Providerâ across ESPNâs digital ecosystem.
- Instead of running its own branded sportsbook, ESPN is now focusing on integrating DraftKings odds, betting features, and promos directly into ESPNâs app and digital content.
What Happened To ESPN Bet Content?
- The ESPN BET Live TV show on ESPN2 went on hiatus around the time of the transition as ESPN shifted its gambling strategy and moved to the new DraftKingsâpowered model.
- ESPN has indicated that the ESPN Betâbranded content will be reimagined, with betting shows and segments expected to return under a refreshed format tied to DraftKings odds and integrations.
Why It Fell Apart
- The original PENNâESPN agreement was worth about $150 million per year in cash to ESPN plus stock warrants, but included performance thresholds that reportedly were not met, giving both sides a clean exit path.
- Analysts and commentators have pointed to intense competition from established leaders like FanDuel and DraftKings, plus the challenge of ESPN operating a full sportsbook rather than just providing media, as major reasons the ESPN Bet experiment ended.
Where Things Stand Now
- For users, âwhat happened to ESPN Betâ boils down to this: the ESPN Bet sportsbook is gone, your betting now runs through PENNâs rebranded theScore Bet (if you were a PENN customer), and ESPNâs onâscreen odds and betting tieâins are now powered by DraftKings instead of an ESPNâbranded book.
- The ESPN Bet name survives mainly as a content and bettingâinformation label, not as an actual sportsbook where you create and fund an account to place wagers.
Information gathered from public forums or data available on the internet and portrayed here.