Hug Sleep got a major post-Shark Tank boost: it landed a deal with Mark Cuban and Lori Greiner, then saw a huge surge in orders and scaled up production quickly. The company was still active years later, expanding its product line and continuing to sell the Sleep Pod and related products.

What changed after the show

  • The founders accepted a $300,000 deal for 20% of the company from Mark Cuban and Lori Greiner.
  • The episode triggered a flood of demand, with one report saying they sold 50,000 units in the first weeks and reached about $4 million in sales in the final months of 2020.
  • Later coverage said the business kept growing, with reported lifetime sales reaching $15 million by 2022 and over $25 million by 2024.

Where the company stood later

Hug Sleep did not disappear after its TV moment; it kept operating, added new sizes and products, and remained a recognizable “Shark Tank” success story. Some reviews in later years were mixed on the product itself, but the brand’s business momentum appears to have continued.

Quick scoop

In plain terms: they turned the show into real growth rather than a one- time spike.