Whitney Rose's Wild Rose Beauty: From Failure to Full Ownership Whitney Rose, star of Real Housewives of Salt Lake City (RHOSLC), faced major setbacks with her skincare brand Wild Rose Beauty, but she's reclaimed full control and is relaunching it as of late 2025.

The Business Struggle

In RHOSLC Season 6, which premiered in 2025, Whitney openly shared how a "failed" business venture left her and husband Justin Rose with "nothing" after going "all in." The issues stemmed from a problematic merger or partnership that tanked the direct-to-consumer skincare line, originally launched as Iris + Beau before rebranding to Wild Rose Beauty in 2021. She described a "devastating" six-figure loss and even had to fire 30 employees during the downturn.

This came after rumors of quietly shutting down the line earlier in 2025, with forum chatter pointing to potential issues like cheap sourcing (e.g., Alibaba products hit by tariffs) and multiple rebrandings.

Path to Recovery

By September 2025, Whitney announced she'd bought back full ownership, cutting ties with former partners. On Watch What Happens Live , she emphasized multiple income streams kept them afloat despite the hit. In January 2026 updates, she teased "exciting things" ahead, including updated product lines and hero items for a relaunch focused on empowerment and authenticity.

She's back selling, with fans stepping up to support, and hinted at new drops like seasonal skincare boxes under a potential rebrand like The Herbal Vixen Co. by Spring 2026.

Forum Buzz and Multiple Views

Online discussions, especially on Reddit's r/realhousewives, mix skepticism with sympathy:

  • Critics : Called her a "scammer," mocked endless rebrands, and questioned MLM vibes tied to Justin's past.
  • Supporters : Praised her honesty on the show, seeing it as a real entrepreneurial grind.
  • Humor : Jabs at "shilling journeys" and tariffs "killing her healing" went viral in comments.

"How many rebrandings can we expect?" – Reddit user, capturing the eye-roll fatigue.

Whitney's storyline humanizes the highs and lows: a wellness guru hitting rock bottom publicly, then fighting back. As of January 2026, Wild Rose Beauty is hers alone, with sales resuming and fresh energy.

TL;DR : Whitney's business "failed" via a bad merger (huge losses), but she regained 100% ownership by late 2025, relaunched sales, and eyes big 2026 updates amid fan support and online shade.

Information gathered from public forums or data available on the internet and portrayed here.