Tabitha Brown has been at the center of a couple of recent controversies and career shifts, mainly tied to the Target boycott situation and a separate “get a job” entrepreneurship clip that went viral, but she remains active with her brand, products, and speaking work.

Quick overview

  • Tabitha Brown is a vegan cook, actress, entrepreneur and author whose warm, motivational content earned her the nickname “America’s Mom.”
  • In 2025 she faced online backlash over her comments about a Target boycott and over a different video where she told struggling entrepreneurs it might be “time to get a job.”
  • Despite the criticism and business fallout, she continues to post inspirational content and is booked for major speaking events into 2026.

The Target boycott fallout

When Target announced it was rolling back some of its diversity, equity and inclusion (DEI) efforts in early 2025, many people called for a boycott of the retailer. Tabitha Brown, who had multiple product lines with Target, including her Doxa’s/Donda’s Recipe haircare and food collaborations, posted a video urging people not to boycott in a blanket way because it could hurt Black- owned brands on the shelves.

  • She said small Black businesses with Target placements were terrified the boycott would tank their sales and contracts, and she wanted people—if they still shopped there—to “only buy Black.”
  • Online, some critics accused her of prioritizing her Target relationship or minimizing concerns about DEI rollback; she was “dragged” heavily on social media and in Black online spaces.

Threats, security, and business impact

The backlash was not just verbal criticism; Brown says it came with real‑world consequences.

  • She reported getting such disturbing threats that she had to increase her personal security and protect her family and team.
  • She also said some of her businesses and product lines saw financial setbacks in the months after the controversy, confirming the kind of damage she had originally warned about.
  • On a podcast appearance, she clarified that Target had not “removed all Black businesses” and explained that contracts, forecasting, and sales numbers determine whether brands get dropped.

After this experience, she said she now insists on a “dual morality clause” in contracts so she can exit partnerships if a brand’s values no longer match her own.

The “time to get a job” clip

Around the same broader period, another wave of discourse hit when a clip of Tabitha Brown telling entrepreneurs “it might be time to get a job” circulated widely.

  • In that message, she suggested that if a business has been losing money for a long time and can’t pay the bills, it is okay to work a 9–5 while still nurturing the dream on the side.
  • Some people praised her realism about entrepreneurship, while others felt the tone was discouraging or insensitive to people struggling to make their dreams work.

Commentators and therapists online unpacked the clip, debating whether the issue was her message or how it landed emotionally for fans who idealize full‑time entrepreneurship.

Where things stand now

Despite the “fall from grace” narrative in some corners of social media, Tabitha Brown remains very visible and active.

  • She has spoken in interviews about learning not to rely solely on major retailers and about protecting her peace, her faith, and her autonomy in business deals.
  • She continues to create uplifting videos—like a January 2026 message reminding followers that their joy comes from within—and still leans into her signature encouraging style.
  • Professionally, she is booked to headline major events such as the Convening Leaders 2026 main stage, focusing on authenticity, brand‑building, and leading with heart.

Information gathered from public forums or data available on the internet and portrayed here.