Hy-Vee Perks is a free loyalty membership from Hy-Vee that lets you earn and redeem store rewards when you shop and scan your card or account at checkout. It can include fuel discounts, member-only prices on certain products and services, free items, and sweepstakes entries.

Quick Scoop

  • It is free to join.
  • You generally need to activate the card or membership and use it at checkout to get rewards.
  • Some rewards are fuel discounts , which can be used at Hy-Vee fuel locations and some partner stations listed by Hy-Vee.
  • Reward rules and expiration dates apply, and fuel rewards can expire after 30 days.

In plain English

Think of it as Hy-Vee’s shopper rewards card: you shop, your account earns perks, and those perks can help you save on gas or get special pricing later. Hy-Vee also describes a premium option called Hy-Vee PERKS Plus , which is separate from the free Perks program and includes extra benefits for a fee.

Best way to use it

  1. Sign up for the program.
  2. Activate your card or account.
  3. Scan or use it at checkout.
  4. Check your receipt or account for earned rewards.

If you want, I can also explain how to get one , how to activate it , or how the fuel discounts work.