The Instagram repost button is a built‑in feature that lets you share someone else’s public post or Reel directly to your own profile feed, while still clearly crediting the original creator.

What the Instagram repost button is

  • It works a bit like X’s (Twitter’s) retweet or TikTok’s repost: you reshare another account’s content to your followers in a couple of taps.
  • The original creator’s name and post stay attached, so your followers can see where it came from and tap through to the source.
  • You no longer need screenshots or third‑party apps; it’s now a native Instagram feature for public posts and Reels.

Where you find the repost button

  • Under a post or Reel, it appears alongside the like, comment, and share icons.
  • The icon usually looks like two curved arrows in a loop or “two swirly arrows,” similar in spirit to the retweet symbol.

What happens when you repost

  • The reposted content goes to your own followers’ feeds as a repost from you, but it remains credited to the original account.
  • Instagram also gives your profile a separate Reposts tab , where all your reposted items are grouped between your Reels and Tagged tabs.
  • If you change your mind, you can tap the repost button again or use your Reposts tab to remove that repost.

How to use the repost button (basic steps)

  1. Open the Reel or photo post you want to reshare (it must be from a public account with reposts allowed).
  1. Tap the repost icon (the two‑arrow button) underneath the content.
  1. Optionally, add a short note or comment in the little “thought bubble” that appears, usually up to around 60 characters.
  1. Save/confirm, and the repost will appear in your followers’ feeds and in your Reposts tab.

Think of it as Instagram finally giving you an official, one‑tap way to boost posts you like, instead of relying on workarounds like story shares or repost apps.

Why this is a trending topic now

  • This feature rolled out widely in 2025, bringing Instagram closer to platforms like X and TikTok that already had strong repost tools.
  • Marketers and forum users are actively debating how it will change reach, virality, and feed quality—some see it as a discovery boost; others worry feeds may get flooded with recycled content.
  • Brands and creators are quickly testing strategies such as asking followers to repost key content to amplify campaigns or highlight user‑generated content.

Quick pros and cons (multi‑viewpoint)

Pros

  • Easy way to support and “give kudos” to creators you like.
  • Helps great posts travel further without extra tools or messy screenshots.
  • Useful for brands to showcase fan content, collaborations, and community shout‑outs.

Cons / concerns

  • Some users worry about cluttered feeds if people over‑repost.
  • Creators may need to tweak privacy and repost permissions to keep more control over how their content is reshared.

Mini example

Imagine you see a public Reel with a 2026 fitness trend that perfectly fits your audience. You tap the repost icon, add a quick note like “Trying this next week 👀” (within the character limit), and save it; now your followers see that Reel in their feeds, tied clearly to the original creator, and it also shows up under the Reposts tab on your profile.

TL;DR: The Instagram repost button is Instagram’s official way to reshare other people’s public posts and Reels straight to your feed, with proper credit and a dedicated Reposts tab to manage everything.

Information gathered from public forums or data available on the internet and portrayed here.