The “save” icon on Instagram is generally referred to as the Bookmark icon in Figma (and most modern UI/icon sets).

Quick Scoop: Short Answer

  • In Figma, the Instagram-style save icon is typically named “Bookmark”.
  • You may also see it called “Save” , “Saved” , or “Collections” , but the most standard, library-friendly name is Bookmark.

What Designers Usually Call It

Most design systems and icon packs don’t label it “Instagram save”; they use a generic, reusable name so it works across many apps. Common names you’ll see inside Figma icon sets:

  • Bookmark – the default, most common convention.
  • Save – sometimes used in more generic or app-specific kits.
  • Saved / Saved item – used in UI kits that mirror Instagram’s language (“Saved posts”).
  • Collections – occasionally used when the icon specifically represents the “Saved collections” feature rather than the single save action.

When you search in Figma’s community or icon plugins, “Bookmark” almost always gives you the Instagram‑like save shape (the small flag-shaped icon, often with a point at the bottom).

How To Find It Quickly In Figma

If you’re inside Figma and want the Instagram-style save icon:

  1. Open your icon library or a plugin (e.g., Material Icons, Phosphor, Remix, etc.).
  2. Use the search bar and type:
    • bookmark (best hit)
    • save
  3. Look for the flag-shaped icon with a pointed bottom – that’s the one Instagram uses for saving posts.

If you’re using an Instagram UI kit or icon pack from the Figma Community, the layer name is usually:

  • “Bookmark”
  • “Save icon”
  • “Saved”

So if you’re trying to be consistent with typical naming for handoff or design systems, Bookmark is the safest and most standard choice.

Mini Sections: Naming Tips For Your File

Good Layer Names To Use

To keep your Figma file clean and understandable for other designers or developers:

  • icon/bookmark
  • icon/bookmark-filled (if you have an active state)
  • icon/bookmark-outline (for inactive state)
  • nav/bookmark if it’s in a bottom or side navigation bar

This makes it obvious in handoff that the element is a bookmark icon, even if the product team uses the word “Save” in the UI text.

If You Want It To Feel “Instagram-Like”

You could name your component more specifically, such as:

  • Instagram/bookmark
  • Instagram/save-icon

But for design systems and cleanliness, most teams still prefer the generic name bookmark.

Multiviewpoint: Designers vs. Developers

  • Designers often think in visual metaphors, so “Bookmark” feels right because it looks like a paper bookmark.
  • Developers care about consistent naming; bookmark_icon is readable and conventional across many projects.
  • Product copy might say “Save” (e.g., “Save to collection”), but the underlying icon asset still stays named “Bookmark” in Figma and code.

TL;DR

If you’re naming the Instagram save icon in Figma, call it Bookmark.
If needed, you can add a more descriptive name like Bookmark / Save or Instagram Bookmark , but Bookmark is the standard, developer‑friendly, design‑system‑friendly choice.