Tesla Mezcal is a limited‑release premium mezcal created in partnership with Tesla, made in Oaxaca, Mexico, and sold as a high‑end, design‑driven collectible spirit rather than just another bottle of booze.

What is Tesla Mezcal?

  • It’s an agave spirit (mezcal), not tequila, produced in Oaxaca using traditional artisanal methods like Tahona milling and alembic distillation.
  • The mezcal is made from a blend of Espadín and Bicuishe agaves, giving it a more complex and boutique profile than standard single‑agave bottlings.
  • It’s positioned as a luxury, limited‑edition Tesla product—similar in spirit to Tesla Tequila—but with a stronger focus on mezcal craftsmanship and bottle design.

Flavor profile and style

  • Described as smoky and floral with a smooth finish, it aims for a delicate but spicy style rather than an ultra‑aggressive smoke bomb.
  • Tasting notes often mention citrus and green apple on the nose, soft herbal notes, and a subtle smokiness that lingers.
  • The finish is said to bring tuberose, jasmine, and chamomile, with a velvety mouthfeel and light bitter notes.

Bottle, design, and branding

  • The bottle is hand‑blown glass with a matte black / rich black finish inspired by Oaxaca’s Barro Negro pottery tradition.
  • It was designed by Tesla’s Director of Product Design, Javier Verdura, as a nod to his Mexican roots and early life in Mexico City, and to Oaxacan culture and family‑centric values.
  • The “Design Studio Edition” packaging includes special box sleeves with early design sketches and printed signatures from Verdura and Tesla Chief Designer Franz von Holzhausen.

Price, availability, and hype

  • At launch, Tesla Mezcal was priced around 450 USD per bottle and sold directly through Tesla’s online storefront in limited quantities.
  • It reportedly sold out very quickly and has appeared on reseller and specialty liquor sites as a collectible item, often at elevated secondary‑market prices.
  • Coverage in outlets like USA Today and Robb Report framed it as Tesla’s follow‑up to Tesla Tequila, with some reviewers arguing the bottle and brand cachet matter more than the liquid for the price point.

Forum and “trending topic” angle

  • On social media and forums, discussions cluster around three themes:
    • Is the mezcal itself worth 450 USD, or is it mostly for collectors and Tesla superfans?
    • How it compares to the earlier Tesla Tequila in terms of design, scarcity, and status signaling.
    • Whether a tech/EV company branching into luxury spirits is fun brand‑building or just a gimmicky cash‑grab.
  • Enthusiasts of agave spirits tend to emphasize that there are many excellent Oaxacan mezcals at lower prices, while Tesla fans focus more on the design, limited nature, and display value of the bottle.

Quick FAQ

  • Is Tesla Mezcal made by Tesla themselves?
    No; it’s branded and designed by Tesla but produced with mezcal specialists in Oaxaca, using local agaves and traditional techniques.
  • Is it different from Tesla Tequila?
    Yes. Tesla Tequila is a tequila; Tesla Mezcal is mezcal, with a smokier, more complex agave profile and a different bottle design and collaboration.
  • Who is it really for?
    Primarily collectors, Tesla fans, and design/spirits enthusiasts who value the bottle and brand story as much as (or more than) pure value‑for‑money drinking quality.

Information gathered from public forums or data available on the internet and portrayed here.