The “chime” in the World Cup usually refers to an audio cue or stadium sound effect used during matches, often to draw attention when something important happens, like a goal or a match update. In fan discussion, people sometimes describe it as sounding like an airport or announcement chime.

What it means

  • It is not a special rule or part of the game itself.
  • It is usually a broadcast or stadium sound used to alert spectators.
  • In some matches, it can mark a score update or another key moment.

Why people notice it

  • It stands out because it repeats during live play.
  • Fans often compare it to a train station or airport announcement sound.
  • It can feel confusing if you are hearing it for the first time.

World Cup context

A similar kind of “chime” discussion also appears around other soccer events and sponsorships, but in World Cup chatter it most often means the sound cue people hear during the match broadcast or stadium coverage.

If you meant a specific World Cup moment or sound, I can narrow it down further.