SEGA celebrated Sonic’s 35th birthday with a livestream “birthday extravaganza” that highlighted anniversary plans, and one of the biggest reveals was a new Sonic pinball game/table made with Jersey Jack Pinball.

What they did

  • Hosted a Sonic birthday livestream/extravaganza.
  • Unveiled Sonic the Hedgehog pinball as a new project.
  • Teased a broader 35th-anniversary lineup for the year, including digital content, fan events, merchandise, exhibits, live concerts, and a new podcast.

In plain English

So, the “35th birthday” wasn’t just a party post — it was a bigger anniversary rollout meant to show off new Sonic-related projects and keep the celebration going through the year.

TL;DR

SEGA marked Sonic’s 35th birthday with a livestream, anniversary announcements, and the reveal of Sonic pinball.