Pete Carroll is known for chewing Bubble Yum bubble gum, specifically the original flavor, and he reportedly goes through around 15 pieces per game.

Quick Scoop

The Short Answer

  • Brand: Bubble Yum.
  • Flavor: Classic/original Bubble Yum flavor.
  • Game-day habit: Roughly 15 pieces per game, adding up to about 255–260 pieces over a 17-game regular season.

Why It Became a Thing

Pete Carroll’s constant sideline chewing turned into a kind of running joke and mini-meme among NFL fans, especially during his Seattle Seahawks years. TV cameras often cut to him working on a fresh piece of gum, which made people curious enough that reporters and team staff eventually confirmed the exact brand and flavor.

Fans on forums have even joked about “game-used Pete Carroll gum” and speculated about flavors before official reports made it clear it was just classic Bubble Yum.

Fun Details Fans Talk About

  • Team staff, including the Seahawks’ equipment director and his son, help keep his Bubble Yum stash loaded for game day.
  • Estimates of how much he chews vary slightly, but multiple reports cluster around that 15-pieces-per-game mark.
  • The habit has become part of his sideline identity, like a trademark look without actually being clothing or gear.

Information gathered from public forums or data available on the internet and portrayed here.