The pink nametag in Bloxburg appears to be the Premium title, which shows up in red/pink-ish text and is tied to the Premium Gamepass.

Quick Scoop

Bloxburg lets players choose from several nametags in settings, but the special one most closely associated with a pink/red look is Premium.

What to know

  • You can change nametags from the game settings menu.
  • The regular nametag options include titles like Builder, Child, Parent, and more.
  • The Premium nametag is specifically noted as a special title for Premium gamepass owners.

Note

Some players may call it “pink” because the title color can look pinkish depending on the UI and lighting, but the source I found describes it as red text rather than a user-selectable pink color.

TL;DR: it’s most likely the Premium nametag.