Born x Raised is rooted in Venice, Los Angeles ; both founder Chris “Spanto” Printup and creative director Alex “2Tone” Erdmann are described as Venice natives, and 2Tone said he grew up in Venice. The brand is also framed as a response to the gentrification of Venice and a broader tribute to LA street culture.

Quick Scoop

  • The neighborhood most directly associated with Born x Raised is Venice.
  • Some writeups describe it more broadly as being “from Los Angeles” or “the Westside,” but Venice is the clearest answer.
  • That local identity is a big part of the brand’s image and messaging.

Why Venice

Venice matters because it shaped the founders’ perspective and the brand’s aesthetic. The brand’s origin story is tied to preserving the neighborhood’s culture as it changed over time. In other words, Born x Raised isn’t just inspired by LA generally; it’s specifically anchored in Venice’s history and attitude.

Different ways people describe it

Some sources keep it broad and say the brand was “born on the streets of Los Angeles,” which is true but less specific. Others use “rooted in Venice Beach, Los Angeles,” which is the most precise version. So if you’re asking for the neighborhood, the best answer is Venice.