A standard Euro pillow is usually 26 x 26 inches (about 66 x 66 cm).

Quick Scoop: Euro Pillow Size

  • Typical size: 26" x 26" square, often called the “standard Euro” pillow.
  • In centimeters: about 66 x 66 cm.
  • This is the size most Euro shams are made for, so when you see “Euro sham,” it almost always means 26 x 26 inches.

Are there other Euro sizes?

Some brands offer alternative square sizes like 24 x 24 inches or 28 x 28 inches, but these are less common and usually labeled clearly as such. The classic answer to “what size is a Euro pillow” is that big, square 26 x 26 inch cushion you see propped up behind your regular bed pillows.

Think of a Euro pillow as the stage backdrop: the large decorative square that makes your regular sleeping pillows look more finished and hotel-like.

TL;DR: A Euro pillow is a large square pillow, most commonly 26 x 26 inches (66 x 66 cm); check your sham label, but that’s the standard size you’ll almost always need.

Information gathered from public forums or data available on the internet and portrayed here.