Warren G. Harding was the successful presidential candidate who ran on a “return to normalcy” (often phrased as “back to normalcy”) campaign in the 1920 U.S. presidential election.

Quick Scoop

  • The slogan “Return to Normalcy” was the central theme of Republican Warren G. Harding’s 1920 campaign.
  • It appealed to Americans who were tired of World War I, the 1918–1919 influenza pandemic, domestic unrest, and political turbulence, and who wanted a calmer, more traditional period of stability.
  • Harding won decisively, receiving about 60% of the popular vote, which cemented the slogan’s place in U.S. political history.

In short: the “return/back to normalcy” campaign is historically associated with Warren G. Harding, the Republican victor in the 1920 presidential election.

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