The term used is “product advertising.”

Quick Scoop

In marketing, advertising that aims to inform, persuade, or remind consumers about a company’s specific products or services is called product advertising. It is distinct from institutional or brand advertising, which focuses on promoting the company’s overall image rather than a particular offering.

Product advertising typically has three main objectives:

  • Informing consumers about a product’s features, uses, or availability.
  • Persuading consumers to prefer or choose that product over competitors.
  • Reminding existing customers to repurchase or stay loyal to the product.

TL;DR: When a company runs ads specifically to inform, persuade, or remind people about one of its offerings, that falls under product advertising.

Information gathered from public forums or data available on the internet and portrayed here.