What to do in Sapporo

Quick Scoop

If you’re heading to Sapporo, the easiest win is to mix city sights, food, and one seasonal activity. The most popular picks include Odori Park, Sapporo TV Tower, Sapporo Beer Museum, Mt. Moiwa, Tanukikoji Shopping Street, and Susukino.

[1][6][10]

Best things to do

  • Odori Park. A central green space and event hub, often the first stop for visitors.
    • [3][1]
  • Sapporo TV Tower. Go up for city views, especially nice if you’re already at Odori Park.
    • [1]
  • Sapporo Beer Museum. A classic stop if you want a local history-and-tasting experience.
    • [6][10]
  • Tanukikoji Shopping Street. Good for snacks, shopping, and an easy walk in any weather.
    • [6]
  • Susukino. Sapporo’s nightlife district, best for restaurants and evening wandering.
    • [9][6]
  • Mount Moiwa. A strong choice for sunset and night views.
    • [10][6]

Nature and day trips

If you want a break from the city, Moerenuma Park is a standout because it blends art, design, and open space. Jozankei Onsen is another popular choice for a hot-spring day trip, while Shiroikoibito Park works well for families or anyone who wants a lighter sightseeing stop.

[2][10][6]

Seasonal highlights

Winter is the biggest draw for many travelers because Sapporo Snow Festival takes over Odori Park, Susukino, and the Tsudome area. In the colder season, Sapporo White Illumination and the German Christmas Market also make the city feel especially lively.

[3]

For 2026, the event calendar also shows Yukitouro in late January and the Sapporo Snow Festival from February 4 to 11, 2026. Spring and early summer bring the Sapporo Lilac Festival and YOSAKOI Soran Festival.

[3]

Easy 1-day plan

  1. Start at Odori Park and Sapporo TV Tower.
    2. [1][3]
  2. Have lunch or a snack in Tanukikoji.
    3. [6]
  3. Visit the Sapporo Beer Museum or Shiroikoibito Park.
    4. [10][6]
  4. Finish with sunset on Mount Moiwa or dinner in Susukino.
    5. [10][6]

Best for different travelers

[1][6] [2][9] [6][10] [3]
Traveler type Best picks
First-time visitors Odori Park, TV Tower, Tanukikoji, Susukino.
Families Moerenuma Park, Shiroikoibito Park, winter Tsudome activities.
Food and drink fans Sapporo Beer Museum, local ramen spots, Susukino nightlife.
Seasonal travelers Snow Festival, White Illumination, Lilac Festival, Jozankei Nature Luminarie.

If you want, I can turn this into a 3-day Sapporo itinerary or a budget-friendly version next.

[1][3][6]