The Target dog, named Bullseye, is an English Bull Terrier (often just called a Bull Terrier).

Quick Scoop

  • Bullseye, the mascot seen in Target ads and stores, is a Bull Terrier.
  • All official “Target dogs” used over the years have been Bull Terriers with white coats and the painted red bullseye around one eye.
  • Bull Terriers are medium-sized dogs known for their egg-shaped heads, muscular build, and playful, affectionate temperament.

A Bit of Backstory

  • The Target dog Bullseye first appeared around 1999 as part of a big brand campaign to give Target a fun, friendly, instantly recognizable mascot.
  • Multiple Bull Terriers have played Bullseye over the years, all trained specifically for advertising and events.

Why That Breed?

  • The English Bull Terrier’s unique head shape and all‑white coat make the bullseye logo around the eye stand out clearly on camera.
  • Their generally outgoing, energetic, people‑oriented nature fits the cheerful, approachable vibe Target wants to project in commercials and at live events.

Fun Extras (Trending & “Forum” Flavor)

If you peek at online discussions and dog forums, you’ll notice a few recurring themes:

  • Some people mistakenly assume Bullseye is a Pit Bull or generic “bully breed” because of the muscular build, but sources clarify that the mascot is specifically an English Bull Terrier.
  • Dog lovers often mention that the Target dog has boosted interest in Bull Terriers and made their distinctive look more recognizable in pop culture over the last couple of decades.

“That white dog with the red circle on its eye from the commercials?
Yeah, that’s a Bull Terrier—once you know it, you can’t unsee it.”

TL;DR: The Target dog “Bullseye” is an English Bull Terrier, chosen for its striking look and friendly, energetic personality.

Information gathered from public forums or data available on the internet and portrayed here.