Twitch was bought by Amazon in 2014 for about $970 million, and it had over 55 million unique monthly viewers around that time.

Size at the sale

  • Purchase price: about $970 million in cash.
  • Audience scale: over 55 million unique monthly viewers as of July 2014.
  • Market position: it was already the leading live-video platform for gamers.

Quick context

That means Twitch was still relatively young as a company, but it had already grown into a huge audience platform before the acquisition. In other words, Amazon wasn’t buying a tiny startup — it was buying a fast-growing service with massive monthly reach.