Amazon’s main Black Friday deals on Amazon.com typically run for about a week, starting around November 20 and continuing through Black Friday itself and into the Cyber Monday period each year.

Key 2025 dates (most recent pattern)

  • In 2025, Black Friday falls on November 28, but Amazon’s Black Friday Week is scheduled to start on November 20 at 12:01 a.m. Pacific Time and run through December 1.
  • That window includes early Black Friday offers, the core Black Friday day, plus the transition into Cyber Monday deals.

What to expect for upcoming years

  • Black Friday is always the Friday after U.S. Thanksgiving, so retailers anchor their big day to that date and then expand with “Black Friday Week” or longer events.
  • Amazon has followed a consistent trend of launching its Black Friday promotions several days to a week before the actual Friday and extending them across about 10–12 days total.

How to time your shopping

  • For the biggest range of deals, plan to start checking Amazon roughly a week before Black Friday, especially from the Thursday before Thanksgiving onward.
  • Many high-demand lightning deals and headline offers appear right as the event window opens (just after midnight Pacific on the start date), then rotate frequently through Black Friday and Cyber Monday.

Tips to catch the best deals

  • Add items to wish lists or carts ahead of time so you can quickly see when their prices drop during Amazon’s Black Friday week.
  • Watch for Amazon’s own device deals (Echo, Fire TV, Kindle, etc.), which are often among the steepest discounts of the entire event.

Information gathered from public forums or data available on the internet and portrayed here.