Adriano Goldschmied’s AG Jeans brand was founded in 2000, and the “Matchbox” style appears to be part of that later AG era rather than something from his earlier brands. His first major designer denim brand, Daily Blue, dates back to 1974.

What that means

  • Matchbox jeans are associated with AG Jeans, the company Goldschmied co-founded in 2000.
  • So if you’re asking when he “made Matchbox jeans,” the safest answer is: after 2000 , when AG Jeans existed.
  • I couldn’t verify a single exact launch year for the Matchbox fit from the available sources.

Quick context

Goldschmied is often called the “godfather of denim” because he helped shape modern premium jeans long before AG Jeans. Matchbox is one of the AG fits that continued that legacy into the 2000s.

TL;DR

  • AG Jeans founded: 2000
  • First designer jeans brand: Daily Blue, 1974
  • Matchbox jeans: likely introduced sometime after 2000 under AG Jeans, but the exact debut date wasn’t confirmed in the sources I found