The iPhone X was released on November 3, 2017. It was first unveiled at an Apple event in September 2017 as a special 10th‑anniversary iPhone, with pre‑orders opening on October 27, 2017.

Key dates

  • Announcement event: September 2017, during Apple’s iPhone keynote for the 10th anniversary of the iPhone.
  • Pre‑orders began: October 27, 2017, in over 50 countries and regions.
  • Official release / in-store availability: November 3, 2017.

Why the iPhone X mattered

The iPhone X marked a big design shift for Apple’s phones, introducing an edge‑to‑edge OLED “Super Retina” display, Face ID, and the notch at the top of the screen. It also skipped the “iPhone 9” name to highlight that it was the 10th‑anniversary model, with the “X” standing for the Roman numeral ten.

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