Norway started doing the “row” in March 2026 , when superfan Ole Frøystad debuted it with supporters in a friendly against Switzerland. It only went viral during the 2026 World Cup, where fans and players turned it into a much bigger chant and celebration.

Quick Scoop

  • Start: March 2026.
  • First big appearance: A friendly against Switzerland.
  • Went viral: During the 2026 World Cup.
  • Who popularized it: Norwegian superfan Ole Frøystad.

The chant is the “Viking Row,” where fans sit and move like they’re rowing while chanting “ROW!” in rhythm.