when did spotify start doing wrapped
Spotify first released what is now known as Spotify Wrapped in December 2016, rebranding an earlier 2015 year‑in‑review feature called “Year in Music.”
Quick Scoop
- The very first Spotify “Wrapped‑style” recap appeared in 2015 under the name Year in Music , letting users see their top artists, tracks, and listening time.
- In 2016 , Spotify officially renamed the campaign to Spotify Wrapped and started shaping the yearly tradition people share all over social media.
- Since then, Wrapped has dropped every late November or early December as a personalized year‑in‑review that highlights your top songs, genres, and listening stats.
How Wrapped Evolved
- 2015: Early version as “Year in Music,” a web experience summarizing the year’s listening.
- 2016: Rebranded to “Wrapped,” plus the now‑classic Your Top Songs playlist.
- 2019 onward: Wrapped became part of the app experience, designed more like social media stories to be easily shared on platforms like Instagram.
TL;DR: If you’re asking “when did Spotify start doing Wrapped,” the current Wrapped format dates to 2016 , with roots in the 2015 “Year in Music” campaign.
Information gathered from public forums or data available on the internet and portrayed here.